Microsoft (MSFT) is reportedly working with Qualcomm (QCOM) and others to create a Windows Phone...

|About: Microsoft Corporation (MSFT)|By:, SA News Editor

Microsoft (MSFT) is reportedly working with Qualcomm (QCOM) and others to create a Windows Phone reference design for Chinese OEMs targeting emerging markets. Creating cheaper WP hardware is critical to taking on Android in China and other cost-sensitive markets - Nokia (NOK) and Microsoft have promised they'll offer $100 (unsubsidized) WP models, but have a ways to go. Separately, Verizon has begun selling the Samsung Ativ Odyssey for a subsidized $50, and will reportedly sell a Lumia 920 variant once AT&T exclusivity ends.