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Salesforce (CRM) files a 14A asking investors to approve a 4:1 stock split at the company's...

Salesforce (CRM) files a 14A asking investors to approve a 4:1 stock split at the company's March 20 shareholder meeting. Shares +0.6% AH after closing near their all-time high. "The Board ... believes the considerable price appreciation has made our common stock less affordable and, therefore, attractive to fewer investors," Salesforce declares, apparently with a straight face.
Comments (10)
  • SA Editor Samir Patel
    , contributor
    Comments (163) | Send Message
    "Salesforce declares, apparently with a straight face"


    +1 for Market Currents
    25 Jan 2013, 05:41 PM Reply Like
  • Doyle3000
    , contributor
    Comments (1560) | Send Message
    Love it! Keep it real man




    AAPL's management could take a lesson from these clowns
    25 Jan 2013, 05:44 PM Reply Like
  • RonK2
    , contributor
    Comments (110) | Send Message
    interesting as the high price, $170, doesn't seem to both other companies that are much higher: Apple $440, Google $753, IBM $205, Amazon $280, etc.
    I wonder if it might back fire... They are people out there who think that a company is worth more just because the share price is higher. They don't understand that it is share price X shares outstanding that determines the market cap.
    25 Jan 2013, 05:49 PM Reply Like
  • sheeple2012
    , contributor
    Comments (203) | Send Message
    Maybe they should wait until they start making money to split? naa, go for it Benioff, maybe Cramer will have you on again for the 67th time
    25 Jan 2013, 06:14 PM Reply Like
  • BlueVelvet
    , contributor
    Comments (41) | Send Message
    Guys, be careful! Don't go short of these class of stocks without a protection, i.e., an out of money call. 12% of float is short, so if any 'positive' news comes up, you may have another netflix on your hand!
    26 Jan 2013, 03:07 AM Reply Like
  • Christopher Wallace
    , contributor
    Comments (1150) | Send Message
    BRK.A does not seem to be too badly hurt at having a price of over $147,000 per share.
    26 Jan 2013, 04:48 PM Reply Like
  • MikeCroson
    , contributor
    Comments (3) | Send Message
    The conventional thinking on this type of move is that (a) investors who avoid expensive stocks (because they want to buy lots in 100 share multiples) will start buying VERSUS (b) people who've held this stock but don't want to break up their 100 share unit will be able to sell and extract some gains. But this stock is almost 110% big investor owned (100% plus half of the sort selling). So, my opinion is that this means nothing in an economic analysis but is part of (CEO) Benioff's constant buzz to push the stock's momentum. Watch the stock go up and my poor Put options tank. Dang!!
    27 Jan 2013, 03:39 PM Reply Like
  • Peter Gelinas
    , contributor
    Comments (6) | Send Message
    Take a look at Medtronics MDT 25 - 15 years ago . Split 5? 6? times, every time they got to $120. Lower price = easier to invest in 100 shares / protect with options maybe it's time to pull my short?
    27 Jan 2013, 04:35 PM Reply Like
  • SapientInvestor
    , contributor
    Comments (103) | Send Message
    There is no comparison. Medtronic was actually making money.
    28 Jan 2013, 09:04 AM Reply Like
  • washingsocks
    , contributor
    Comments (3) | Send Message
    A transparent attempt to artificially increase buying ("hey, it's only $42/share!) and the price will rise. And each dollar rise in pps will be like a $4 rise pre-split. Another gimmick and likely it will work, for a time.
    27 Jan 2013, 05:12 PM Reply Like
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