With its U.S. smartphone share having fallen to miniscule levels, RIM (RIMM -1.1%) is counting...

|By:, SA News Editor

With its U.S. smartphone share having fallen to miniscule levels, RIM (RIMM -1.1%) is counting on a Super Bowl ad to create some buzz in the country ahead of its first BB10 hardware launches (likely the Z10 and X10). In a PR discussing the ad, RIM suggests new BB10 tablets will eventually arrive to go with smartphones. The average price for a 30-second Super Bowl ad this year is reportedly $3.8M.