SodaStream (SODA -3.5%) sees a little extra trading volatility after its initial Super Bowl is...

SodaStream (SODA -3.5%) sees a little extra trading volatility after its initial Super Bowl is sent back to the company by CBS for being "too provocative" toward the bottle soda industry (KO, PEP, DPS, COT). Despite being forced to go with a back-up ad, the publicity from the rejection may end up helping the company and promote its David vs. Goliath image.

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Comments (5)
  • realornot
    , contributor
    Comments (1263) | Send Message
    I like Provocative commercials like GoDaddy... What naked girls with Soda streaming down... No big deal...
    28 Jan 2013, 01:57 PM Reply Like
  • R&R Capital
    , contributor
    Comments (124) | Send Message
    Thats not a bad idea for a internet commercial like go daddy does!
    28 Jan 2013, 02:14 PM Reply Like
  • jake319
    , contributor
    Comments (107) | Send Message
    28 Jan 2013, 04:35 PM Reply Like
  • billkellett
    , contributor
    Comments (15) | Send Message
    A very old trick to present an ad for the SB that you know will be rejected, then post on utube. Free publicity, the very best kind.
    29 Jan 2013, 10:44 AM Reply Like
  • maitai1102
    , contributor
    Comment (1) | Send Message
    I know but this protection of coke is ridiculous. Has no one seen the previews of other commercials. this is all political and I hope this has the same response as the rejection in Europe.
    30 Jan 2013, 01:33 AM Reply Like
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