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A plan by Chipotle (CMG -0.9%) to move into becoming a lifestyle brand smacks of desperation to...

A plan by Chipotle (CMG -0.9%) to move into becoming a lifestyle brand smacks of desperation to some caustic retail analysts. Though the company wants to create brand loyalty through a line of items that will try to mimic the success of Harley-Davidson's foray into clothing, the question of whether or not sustainability hoodies is really a category that will pump up significant revenue is a pretty good one.
Comments (4)
  • Betty Blowtorch
    , contributor
    Comments (39) | Send Message
     
    This is irrelevant to CMG. Television reporters are morons.
    29 Jan 2013, 11:22 AM Reply Like
  • User 509088
    , contributor
    Comments (874) | Send Message
     
    but shirley, harley's cachet is about being the favourite motor of north american motorcycle gangsters. the iron cross and what not are a connection with nazis that the gangsters love..

     

    what's chipotle's underlying cachet? outlaw guacamole? no diss, just asking.
    29 Jan 2013, 07:51 PM Reply Like
  • PackerFan77
    , contributor
    Comments (77) | Send Message
     
    "harley's cachet is about being the favourite motor of north american motorcycle gangsters. the iron cross and what not are a connection with nazis that the gangsters love"

     

    User 509088, Is your statement sarcasm or do you actually believe that? It would be especially interesting to hear more about your view that they are somehow connected to nazis.
    30 Jan 2013, 02:59 AM Reply Like
  • User 509088
    , contributor
    Comments (874) | Send Message
     
    what kept harley going packerfan? who were driving them?

     

    bikers themselves used to love coal scuttle helmets and the iron cross which so frequently is featured on the harley gear is a german military decoration. the skull and cross bones is the ss insignia. don't get me started on what barger and the rest revealed to hunter thompson before they became a megacorp.

     

    what, is it the clean quiet ride, and how you can take the whole family for a drive? maybe 20 or 30 in the family, all in formation, all going 5 mph slower than traffic and looking aggressive and violent if anyone tries to pass?

     

    chipotle can't have pictures of decayed human heads on their gear. have you not noticed the images of death on harley gear? really?

     

    if franchisees are being made to pay for such advice, they should sue.
    30 Jan 2013, 08:05 AM Reply Like
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