PepsiCo (PEP +0.4%) banks on its two 30-second spots during the Super Bowl and pricey sponsorship of the halftime show as having a lingering effect on consumers by engaging them online long after the game is over. Though Super Bowl advertisers typically see a significant boost in web traffic and sales following their ads airing, in PepsiCo's case the campaign is more about brand-building and keeping Pepsi products relevant.
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