Research In Motion (RIMM +4.2%) is finally doing something many pundits and marketing execs long...

|By:, SA News Editor

Research In Motion (RIMM +4.2%) is finally doing something many pundits and marketing execs long advised it to: changing the company's name to BlackBerry. Going forward, the company will trade under the symbol BBRY on the NASDAQ, and BB on the Toronto exchange. Thorsten Heins made the announcement at RIM's BB10 event, which is getting underway. (live blog)