McDonald's (MCD) introduces Fish McBites as a menu option for parents buying Happy Meals with...

|About: McDonald's Corporation (MCD)|By:, SA News Editor

McDonald's (MCD) introduces Fish McBites as a menu option for parents buying Happy Meals with the company's research showing the item will see strong demand. The move also falls in line with a broader plan by the restaurant operator to keep testing new items on limited runs. The big picture: McDonald's will have difficulty maintaining the line on prices for its highly-marketed dollar menu with beef costs moving higher, increasing the need to find margin relief in other areas.