As expected, CBS (CBS -0.4%) walked away from the Super Bowl with stellar ratings, but did the...

|About: CBS Corporation (CBS)|By:, SA News Editor

As expected, CBS (CBS -0.4%) walked away from the Super Bowl with stellar ratings, but did the network ranked first by ratings leave something on the table with advertising revenue? At least a few analysts think the company might have been smarter to sell more ads at $$3.5M-$4M per pop instead of using a large amount of the critical time to hype its own arsenal of shows.