Visa (V -1.1%) announces a plan to expand its Europay Mastercard Visa chip card technology in...

|About: Visa Inc. (V)|By:, SA News Editor

Visa (V -1.1%) announces a plan to expand its Europay Mastercard Visa chip card technology in the industry to set it on a path for adoption in the U.S. on a broader scale The big picture: If Visa is successful in setting up the EMV platform as a standard for secure transactions across cards, contactless channels, and mobile  - some other payment firms such as Cardtronics (CATM -1.7%), Euronet Worldwide (EEFT -1.4%), and Global Cash Access Holdings (GCA -1.5%) could be left behind if they don't join the migration.