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PepsiCo (PEP +0.8%) launches the first new ad campaign for its flagship Pepsi-Cola in three...

PepsiCo (PEP +0.8%) launches the first new ad campaign for its flagship Pepsi-Cola in three years. The soda has slipped to no. 3 in the cola wars behind Coke (KO +0.8%) and Diet Coke while the company turned its attention to healthy-foods initiatives. Analysts have accused PepsiCo CEO Indra Nooyi of taking her eye off the company's biggest brand.
Comments (3)
  • This is not bad copy but Pepsi has been "no. 3" for a long time.

     

    "Analysts have accused PepsiCo CEO Indra Nooyi of taking her eye off the company's biggest brand."

     

    Name them.
    28 Jun 2011, 09:59 AM Reply Like
  • Junk food sells, like it or not.
    28 Jun 2011, 10:04 AM Reply Like
  • It would be nice to see a paradigm shift of consumer tastes in this country. I dream to see a sudden and dramatic drop in soda pop sales resulting in a drop in obesity and dentists going out of business.
    28 Jun 2011, 11:03 AM Reply Like
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