Google (GOOG) has acquired Channel Intelligence, a provider of services that enable and track...

|By:, SA News Editor

Google (GOOG) has acquired Channel Intelligence, a provider of services that enable and track e-commerce activity for online retailers/marketers, from ICG (ICGE) for $125M in cash. Google Shopping services are a big part of CI's offerings. The deal expands Google's arsenal of services for lucrative e-commerce ad buyers, and does so at a time when the company is both trying to navigate a shift in marketing activity from Google Search to Google Shopping, and facing growing competition from Amazon (AMZN). ICGE +6.3%.