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Anheuser-Busch InBev (BUD -1.1%) plans to continue to heavily advertise its new Budweiser Black...

Anheuser-Busch InBev (BUD -1.1%) plans to continue to heavily advertise its new Budweiser Black Crown and Beck's Sapphire beers after the products were introduced during Super Bowl promotions. In a climate of slipping beer consumption globally, A-B is trying to tap into consumer preferences toward heavier and more craft-like brews.
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  • mfritz095
    , contributor
    Comments (21) | Send Message
     
    Maybe they should just go back to using the better ingredients they stopped using in their products. You can call it Becks if you want but it is still Bud in a Becks bottle.
    6 Feb 2013, 10:53 AM Reply Like
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