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Yahoo (YHOO) +2.3% AH after announcing a non-exclusive display ad deal with Google (GOOG)....

Yahoo (YHOO) +2.3% AH after announcing a non-exclusive display ad deal with Google (GOOG). Targeted Google AdSense Web ads and AdMob mobile ads will be shown on Yahoo properties; Yahoo (given its size) will presumably get a more favorable revenue cut than most Google partners. The deal is a major feather in Google's cap - its display ad ops have been growing quickly, but face tough competition from Facebook and others - and should strengthen its mobile ad leadership. Yahoo search partner Microsoft (MSFT) can't be pleased.
Comments (3)
  • ciolan
    , contributor
    Comments (193) | Send Message
     
    Marissa Mayer is a real trojan horse. Nice played, Google! Take that, Microsoft! :)
    6 Feb 2013, 07:07 PM Reply Like
  • jgschuster
    , contributor
    Comments (22) | Send Message
     
    Hardly a "trojan horse" as she is building share value and revenue for YHOO; the fact that GOOG derives a benefit is surely secondary, not a GOOG play, but beneficial for both YHOO and GOOG.
    6 Feb 2013, 09:14 PM Reply Like
  • petten
    , contributor
    Comments (128) | Send Message
     
    Well, doing ads requires traffic. Google has the traffic but Microsoft does not have much. So what's there for Microsoft to complain about?
    6 Feb 2013, 07:55 PM Reply Like
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