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Yahoo (YHOO) +2.3% AH after announcing a non-exclusive display ad deal with Google (GOOG)....
Yahoo (YHOO) +2.3% AH after announcing a non-exclusive display ad deal with Google (GOOG). Targeted Google AdSense Web ads and AdMob mobile ads will be shown on Yahoo properties; Yahoo (given its size) will presumably get a more favorable revenue cut than most Google partners. The deal is a major feather in Google's cap - its display ad ops have been growing quickly, but face tough competition from Facebook and others - and should strengthen its mobile ad leadership. Yahoo search partner Microsoft (MSFT) can't be pleased.
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