A tale of two big-box retailers: After bearing the brunt of the Amazon Effect, Conn's (CONN...

|By:, SA News Editor

A tale of two big-box retailers: After bearing the brunt of the Amazon Effect, Conn's (CONN +1.2%) and Best Buy (BBY -0.8%) took different approaches to their transformation. Conn's decided to move toward a focus on selling furniture, refrigerators, and other higher-margin items while Best Buy starting pumping its services and mobile business. Over the last six months, it's been a period of falling same-store sales at Best Buy while Conn's has managed to make gains. Same thing with share price: BBY -20.3% vs. CONN +43%.