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Google (GOOG -0.3%) has unveiled an overhaul for its AdWords search ad platform that could lift...

Google (GOOG -0.3%) has unveiled an overhaul for its AdWords search ad platform that could lift mobile ad prices, but it has already triggered an advertiser backlash. Whereas advertisers have thus far run separate campaigns for PCs and mobile devices, they'll soon have to simultaneously run them over both device types, albeit while being able to tailor bids for device, time, and location. "They're stealing money from advertisers because they can," says one disgruntled ad exec. Google's mobile ad sales have been growing quickly, but ad prices remain well below PC levels.
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