Yahoo (YHOO +1.5%) continues trading higher after reaching a display ad deal with Google (GOOG)...

|By:, SA News Editor

Yahoo (YHOO +1.5%) continues trading higher after reaching a display ad deal with Google (GOOG) related to the latter's AdSense and AdMob platforms. An upgrade to Buy from Pivotal Research, which has raised the valuation it assigns to 35%-owned Yahoo Japan, might also be helping. JPMorgan observes Google typically provides AdSense partners with a 68% cut of ad sales, while adding Yahoo's scale gives it "more leverage" than most publishers.