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Microsoft (MSFT) could announce a deal to sell its Atlas ad-serving/measurement platform...

Microsoft (MSFT) could announce a deal to sell its Atlas ad-serving/measurement platform (obtained through the infamous aQuantive acquisition) to Facebook (FB) by next week, AdAge reports, while adding the sale price is expected to be less than $100M (given prior bids were in the $30M-$50M range). Facebook has reportedly been eying Atlas to further its display ad network ambitions. Separately, a judge has invalidated 13 patent claims being asserted by Motorola Mobility (GOOG) in its legal battle with Microsoft.
Comments (2)
  • Kudos for FB if they can close the deal, even though the price-tag may be too high for comfort.
    7 Feb 2013, 09:41 PM Reply Like
  • Msft already wrote down aQ, maybe they'll take payment in other than cash. I can think of a few great deals to cut.
    8 Feb 2013, 01:25 AM Reply Like
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