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Anheuser-Busch InBev (BUD) signs on Justin Timberlake (yes, that one) to become the new Creative...

Anheuser-Busch InBev (BUD) signs on Justin Timberlake (yes, that one) to become the new Creative Director at Bud Light Platinum. The development is interesting because the brand is right smack in the middle of the brewer's battle with regulators over the Grupo Modelo acquisition. A-B sees the Bud Light Platinum-Corona combination as critical to grow its market share with Hispanic consumers.
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Comments (1)
  • Remyngton
    , contributor
    Comments (354) | Send Message
     
    Nothing says , " Beer drinker " , like Justin Timberlake
    8 Feb 2013, 10:55 AM Reply Like
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