U.S. e-commerce sales rose 15% in 2012 to $186B, says comScore - that's the strongest annual...
U.S. e-commerce sales rose 15% in 2012 to $186B, says comScore - that's the strongest annual rate posted since the financial crisis. Q4 sales rose 14% in spite of holiday season lumpiness, fueled by strong demand for media, electronics, toys, and apparel. Meanwhile, eMarketer thinks global B2C e-commerce sales (harder to estimate) rose 21% in 2012 to $1.02T, driven by 33% Asia-Pac growth. Amazon (AMZN -27% 2012 sales growth) continues to gain share, and eBay (EBAY - 16% Q4 Marketplaces growth) is halting its share losses.
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