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News Corp (NWS, NWSA) plans to schedule an upfront presentation to advertisers in early March...

News Corp (NWS, NWSA) plans to schedule an upfront presentation to advertisers in early March for its new national sports channels. Though the new channels aren't expected to present a serious threat in the initial stages to ESPN and its beefy ad rates, things will get more interesting when key sports rights contracts are up for bidding.
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