Seeking Alpha

Jakk Pacific signs a deal with Lucasfilm (DIS) to create and market a new Darth Vader toy in...

Jakk Pacific signs a deal with Lucasfilm (DIS) to create and market a new Darth Vader toy in what could mark just the beginning of a broadening out of Star Wars franchise merchandising. The new 31-inch Darth Vader figure will hit major retailers in the fall of 2013, just in front of the holiday shopping season. With a slate of of new Star Wars films set to be released - including stand-alone movies based on key characters - Disney isn't expected to wait long before striking even more merchandising deals.
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