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Ford (F) says it will make a dollar-for-dollar match up to $750K for dealers that make...

Ford (F) says it will make a dollar-for-dollar match up to $750K for dealers that make investments to renovate their dealerships. While dealers polled at an industry convention were positive about the program, they are less than enthusiastic about Ford's push to make dealers more uniform in appearance. The company didn't disclose how much it expects to spend on the program.
Comments (10)
  • Hhmmmm....McFord?
    11 Feb 2013, 07:31 AM Reply Like
  • LOL..Thought the same thing!
    11 Feb 2013, 07:50 AM Reply Like
  • OMG!!!

     

    That's exactly what I was thinking.
    11 Feb 2013, 10:36 AM Reply Like
  • Well, they are after all, technically Franchises. Like McD's.
    11 Feb 2013, 06:33 PM Reply Like
  • So, dealers LOVE free money to help their stores remain competitive, yet they don't like input over how it's spent. Sounds like the GM bailout.
    11 Feb 2013, 08:12 AM Reply Like
  • I've never seen two McDonald's that LQQk exactly the same. Oh yes there is defiantly a theme but each one is different. They even sell bier (beer) in Germany. It does not sound like Ford is demanding or forcing any design changes but instead offering financial help if certain guide lines are followed. Now, if you like the guide lines and feel the time is right to renovate, great! Do it. If you don't like the guide lines and/or don't feel the need to renovate, don't. Simple! No need to throw darts...
    11 Feb 2013, 10:50 AM Reply Like
  • Doesn't sound like a bad deal. I have seen some that could really use some up-grading.
    11 Feb 2013, 10:54 AM Reply Like
  • I'm more interested in the price of the car than what the building looks like.
    11 Feb 2013, 11:13 AM Reply Like
  • In the 1950's Volkswagen demanded a similar thing from their dealers, ie; the 'Type I" building and made a great success of it. I think product also had something to do with it. It is harder to build a unique auto these days.
    11 Feb 2013, 01:59 PM Reply Like
  • I'm surprised that no other automaker seems to have made the move to standardize their stores. Think about the large, successful retail companies in the US (Home Depot, Lowe's, Walmart, Target, and the list goes on) and what do they have in common? All of their respective retail outlets for the most part look alike. I for one certainly think it's time that car dealers follow suit. It would present a more professional appearance and perhaps allow customers to think (or at least hope) that they'll the receive the same treatment in Hooterville that they do in Boston (though also hopefully, they won't encounter Mr Haney!).
    12 Feb 2013, 04:56 PM Reply Like
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