Millennial Media (MM -0.4%) is reportedly close to buying Metaresolver, developer of a mobile ad...

|About: Millennial Media, Inc. (MM)|By:, SA News Editor

Millennial Media (MM -0.4%) is reportedly close to buying Metaresolver, developer of a mobile ad targeting/bidding platform, for ~$20M. The purchase would allow Millennial to leverage the data produced by its giant network of mobile app/site publishers to deliver more relevant ads. Millennial, which reports on Feb. 19, faces tough competition from Google's AdMob, and might soon have to also contend with mobile bidding platforms from Facebook and/or Amazon.