Banks find a new revenue stream by selling consumer shopping habits - actual data, not just...

|By:, SA News Editor

Banks find a new revenue stream by selling consumer shopping habits - actual data, not just general trends and averages - to retailers in a bid to get ahead of Groupon and LivingSocial in the multi-billion dollar daily deals industry. Forecasts see $1.7B in annual revenue for card issuers by 2015. Already in the game: WF, C, DFS.