Seeking Alpha

There's an investing lesson in here somewhere. Harris Interactive's 2013 Reputation Quotient...

There's an investing lesson in here somewhere. Harris Interactive's 2013 Reputation Quotient survey shows Amazon (AMZN) moving past Apple as the country's reputation leader. Bank of America (BAC) retains a spot in the bottom 5 (along with HAL, GS, and AIG), but enjoyed the largest reputation rebound in 2012. Maybe of most interest are those dropping off the list of visible companies, including: UPS, KSS, and GIS.
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Comments (4)
  • Doyle3000
    , contributor
    Comments (1690) | Send Message
    AAPL made more profit last quarter than AMZN has made during its entire existence as a company. Yet AMZN is the reputation leader. We haven't learned any lessons from the tech crash. Good luck folks.
    12 Feb 2013, 10:44 AM Reply Like
  • BlueOkie
    , contributor
    Comments (8115) | Send Message
    I'd like to see the questions and the demographics of the people asked. More importantly the correlation to investing in the company
    12 Feb 2013, 11:34 AM Reply Like
  • footnotereader
    , contributor
    Comments (73) | Send Message
    How can folks admire a company built on evasion of sales taxes?
    12 Feb 2013, 11:48 AM Reply Like
    , contributor
    Comments (212) | Send Message
    AMZN is overvalued at this point but it is nothing to do with its reputation. Consumers like AMZN as AMZN handed out goodies, including tax free shopping. But it costs money and tax-free shopping is diminished gradually. Even traders who short AMZN do like to shop at Whether AMZN demand higher price for its items with high consumer reputation is a question.
    13 Feb 2013, 10:53 AM Reply Like
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