There's a "reasonable probability" over 50% of ad spend goes online within 5 years, Google...

|By:, SA News Editor

There's a "reasonable probability" over 50% of ad spend goes online within 5 years, Google (GOOG) sales chief Nikesh Arora optimistically predicts - today, less than 1/8 of an ~$800B global ad market is online. Arora suggests this transition will be fueled by the adoption of Internet-connected TVs. There are actually quite a few of those out there now, but that hasn't yet done much damage to traditional TV ad spend. Nonetheless, Arora's argument for targeted, Web-based, TV ads is persuasive. "If I just bought a car last week, why would you want to try to sell me a car?" (earlier)