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There's a "reasonable probability" over 50% of ad spend goes online within 5 years, Google...

There's a "reasonable probability" over 50% of ad spend goes online within 5 years, Google (GOOG) sales chief Nikesh Arora optimistically predicts - today, less than 1/8 of an ~$800B global ad market is online. Arora suggests this transition will be fueled by the adoption of Internet-connected TVs. There are actually quite a few of those out there now, but that hasn't yet done much damage to traditional TV ad spend. Nonetheless, Arora's argument for targeted, Web-based, TV ads is persuasive. "If I just bought a car last week, why would you want to try to sell me a car?" (earlier)
Comments (1)
  • kmi
    , contributor
    Comments (4023) | Send Message
     
    Interesting. "Do not track" is becoming more and more popular lately, and that would seem to not bode well for targeted ads.
    13 Feb 2013, 04:47 PM Reply Like
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