The planned commodification of the Star Wars franchise by Disney (DIS -0.1%) poses very little...

|By:, SA News Editor

The planned commodification of the Star Wars franchise by Disney (DIS -0.1%) poses very little threat to overexposure, according to ebullient Hollywood insiders. Though examples of oversaturation litter the scrapyard of movie studios, Disney is sitting on a gold mine. Director Kevin Smith on Star Wars: "It's now as American as baseball and apple pie and as universal as Coca-Cola."