Freakonomics dissects the pro-environment consumer, and finds a propensity to signal a green...

|By:, SA News Editor
Freakonomics dissects the pro-environment consumer, and finds a propensity to signal a green commitment by buying the more hybrid-looking car or placing solar panels on the front of the house - even if the back receives more sun. A recent study found a 3.5% premium for solar panels in towns with more college grads and Prius hybrids. Consider KWT, TAN and ICLN, but watch out for competition from China.