Under Armour (UA) plans to open a store in Baltimore tomorrow which caters to women by doing...

|About: Under Armour, Inc. (UA)|By:, SA News Editor

Under Armour (UA) plans to open a store in Baltimore tomorrow which caters to women by doing away from the locker room look to bring in fresher colors and mannequins. The company will test the concept after selling many of its womens lines in department stores and large sporting goods outlets. The big picture: The play could set up to be a not-so-subtle stab to take away some of Lululemon's (LULU) loyal customer base.