First Adopter takes Morgan Stanley to task over the methodology used to forecast that the eBook...

|By:, SA News Editor

First Adopter takes Morgan Stanley to task over the methodology used to forecast that the eBook market in the U.S. is larger than anticipated. The logical conclusion is that by asking consumers how many e-books they buy a month - instead of how many they buy a year - the total e-book demand numbers get inflated. If his take is correct, this week's rally in Amazon (AMZN) looks suspect. (Related on AMZN: Morgan Stanley's Ever-Changing Story)