Yahoo's (YHOO -0.7%) executive overhaul continues: sources tell Kara Swisher strategy exec Raymond Stern and ad exec Liz Ritzcovan have left. At the same time, advertising/data platforms SVP Scott Burke is now reportedly in charge of Yahoo's ad tech platforms, a priority of Marissa Mayer's. Mayer stated during her Goldman talk Yahoo is making ad tech investments to simplify programmatic buying and self-service ad purchases.
Yahoo's (YHOO -0.7%) executive overhaul continues: sources tell Kara Swisher strategy exec...
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