Yahoo (YHOO -0.8%) currently generates just ~$125M/year in mobile revenue, primarily from search...

|By:, SA News Editor

Yahoo (YHOO -0.8%) currently generates just ~$125M/year in mobile revenue, primarily from search ads, Kara Swisher reports. For reference, Yahoo posted 2012 revenue of $4.47B, and Google stated in October its mobile ops (ads + Google Play) are on an $8B/year run rate. Marissa Mayer recently stated Yahoo has 200M monthly mobile users, but many of them rely on iOS apps that aren't monetized. A recent deal with Google's AdMob unit could provide a boost to Yahoo's mobile ad sales. (earlier)