Best Buy (BBY) is making its price-matching guarantee, initially a holiday season promotion,...

|About: Best Buy Co. (BBY)|By:, SA News Editor

Best Buy (BBY) is making its price-matching guarantee, initially a holiday season promotion, permanent. Starting on March 3, the company will match the prices of "all local retail competitors and 19 major online competitors in all product categories." The glass-half-full view: Best Buy will cut down on showrooming, rob online rivals of a major selling point, and change consumer perceptions. The glass-half-empty view: Best Buy can't afford to do this, given the extra overhead it has, and those who shop online on account of its convenience won't change their habits.