After hitting historic highs this spring, cotton prices have plunged 38% this month, the result...

|By:, SA News Editor

After hitting historic highs this spring, cotton prices have plunged 38% this month, the result of higher production and lower demand, and forcing clothing makers to reconsider pricing plans put in place earlier this year. "In an ideal world, we'll be able to hold the current prices and recoup the gross margin we've lost," VF Corp.'s (VFC) Eric Wiseman says.