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Food companies are pushing the envelope as sagging cereal sales hold back growth. The latest...

Food companies are pushing the envelope as sagging cereal sales hold back growth. The latest innovation from the sector appears to be drinkable breakfast meals with Kellogg (K) and General Mills (GIS) both offering new dairy-based breakfast drinks after a similar product in Australia performed well. PepsiCo (PEP +0.1%) could also make a breakfast bet after CEO Indra Nooyi hinted the company was looking at ways to "drinkify" its snacks.
Comments (2)
  • Drew Robertson
    , contributor
    Comments (322) | Send Message
     
    Liquid Fritos! We are so lucky with live in this age of unparalleled innovation and wise corporate leadership. Truly a Golden Age.
    20 Feb 2013, 11:44 AM Reply Like
  • JailDoc
    , contributor
    Comments (47) | Send Message
     
    I think this would be a very smart move on their part. Every morning
    I throw 12 oz. of a very low cal, low carb, hight protein drink, and
    a handful of blueberries or strawberries , in a blender, make my
    breakfast.
    I have a lot of faith in PEP, my family has owned it for 3 generations,
    and it has done well by all of us.
    20 Feb 2013, 12:29 PM Reply Like
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