Sprint (S -0.8%) is forming a mobile ad partnership with giant European/Latin American carrier...

|About: Sprint Corporation (S)|By:, SA News Editor

Sprint (S -0.8%) is forming a mobile ad partnership with giant European/Latin American carrier Telefonica (TEF -1.5%). The companies plan to deliver targeted ads to Sprint sites/apps, and to "explore efficient ways of providing global advertisers and agencies with new and easier options to plan multicountry mobile campaigns." Carrier efforts to develop Internet services that compete with those of Internet giant have a way of falling short of expectations.