Though diversifying into casual gaming, Electronic Arts (ERTS), which reports earnings today,...

|About: Electronic Arts Inc. (EA)|By:, SA News Editor

Though diversifying into casual gaming, Electronic Arts (ERTS), which reports earnings today, will still be spending $100M to market its upcoming Battlefield 3 console game. EA also has high hopes for Star Wars: The Old Republic, which represents the company's entry into the $8B multi-player online gaming market.