Seeking Alpha

The secret of a restaurant chain's success could be the secrecy of their menus, according to...

The secret of a restaurant chain's success could be the secrecy of their menus, according to industry analysts. After In-N-Out Burger used the insider jargon to boost sales for years, other companies are warming up to the idea. Panera Bread (PNRA -0.3%) is in the game with its view that viral social media buzz will take of the marketing side for minimal cost. (PNRA secret menu)
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio:

|