PepsiCo (PEP) lost ground in Thailand after its partner of 59 years in the region launched its...

|About: PepsiCo Inc. (PEP)|By:, SA News Editor

PepsiCo (PEP) lost ground in Thailand after its partner of 59 years in the region launched its own soft drinks in November, effectively cutting off the company's distribution network. The new brands from Thai Beverage grabbed 19% of the nation's market share in just two months. The bigger issue: Do Pepsico and Coca-Cola face the threat of local brands knocking their drinks off local shelves with manufacturing, marketing, and technology improved across Asia?