J.C. Penney (JCP +0.4%) may be facing a stronger undercurrent of board dissatisfaction that what...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney (JCP +0.4%) may be facing a stronger undercurrent of board dissatisfaction that what was previously thought, according to the WSJ's Dana Mattioi. Though Bill Ackman has said all the right things publicly, Vorando's Steve Roth has been pushing for making strategic changes before sales stay weak for too long. The big picture: While choosing to apply the Apple model instead of basic retail 101 principles contributed to a 20%-25% falloff in sales, the retailer still has Q1 and Q2 to show an upturn (off of soft comps) and restore confidence.