The Netflix (NFLX +1.9%) advantage: The company is using its treasure trove of internal consumer...

|By:, SA News Editor

The Netflix (NFLX +1.9%) advantage: The company is using its treasure trove of internal consumer data to tailor its advertising and promotions to consumer preferences. For House of Cards, users see different trailers for the series depending upon the likelihood that they are a fan of Kevin Space, Robyn Wright, or director David Fincher. While the company's algorithm has been touted in the past as cutting edge, with original content now a focus, it may be more crucial than ever.