NBC's unceremonious ratings tumble continues to astound media analysts with the latest...

|By:, SA News Editor

NBC's unceremonious ratings tumble continues to astound media analysts with the latest development being that its expected 5th place sweeps finish (behind Univision) saw Saturday Night Live the top-rated show on the entire network even with its tricky time slot. The rub: The network has already sunk large costs into new fall series which if they don't succeed could dent profits for parent Comcast (CMCSA).