Apple's (AAPL -0.2%) newfound success in India could provide a template for attacking emerging...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple's (AAPL -0.2%) newfound success in India could provide a template for attacking emerging markets where the iPhone's high unsubsidized prices have limited sales. Payment plans - one promotion involves a $93 up-front payment for an $840 iPhone 5 - have grown Apple's addressable market, a splashy ad campaign has increased brand awareness, and new distributor deals have expanded reach. Canalys estimates Dec. quarter Indian iPhone sales nearly tripled Q/Q to 250K, but Apple's 5% local smartphone share is still well behind Samsung's 40%.