J.C. Penney's (JCP) earnings video call was slick on presentation, but seemed to raise more...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney's (JCP) earnings video call was slick on presentation, but seemed to raise more questions than answer: 1) With no guidance for the current quarter given, is the wind now out of the sail on the JCP bull thesis that a reversal in sales started to percolate this year? 2) What is the growth rate at the retailer's "shops" in a climate where comp sales fell 31.7% and online sales crashed 34%? 3) How much of the quarterly boost in cash flow was a result of vendor payments getting stretched out to 36 days from 25 days? 4) Can hiring a marketing adviser best known for the disastrous launch of New Coke possibly inspire confidence? (webcast)