Gamers buying Electronic Arts (EA) titles better get used to in-app purchases: At a Morgan...

|About: Electronic Arts Inc. (EA)|By:, SA News Editor

Gamers buying Electronic Arts (EA) titles better get used to in-app purchases: At a Morgan Stanley conference (transcript), CFO Blake Jorgensen said EA wants to integrate "microtransactions," now a mobile gaming staple but disliked by some hardcore gamers, into every title it releases, and has created an "amazing back-end" to make this possible. Separately, EA says it has completed a project that will allow users to maintain a single identity across gaming platforms, and quickly find friends playing a given title as a result.