Facebook (FB) finally makes its long-rumored purchase of Microsoft's (MSFT) Atlas...

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB) finally makes its long-rumored purchase of Microsoft's (MSFT) Atlas ad-serving/tracking business official. Terms haven't been disclosed, but past reports have suggested the price is below $100M. The purchase strengthens Facebook's efforts to create a platform for serving targeted display ads that can rival Google's (GOOG) DoubleClick.