Initially crushed due to the light guidance provided with its solid Q4 results, Youku (YOKU...
Mar 1 2013, 11:10 ET
Initially crushed due to the light guidance provided with its solid Q4 results, Youku (YOKU -4.5%) is now off more modestly. On the earnings call, management stated ad spending growth from international consumer goods clients could weaken due to macro issues. Youku hopes 2013 growth will be stoked by the full integration of Tudou's ad ops; new ad formats such as product placements and sponsorships; and the arrival of mobile ads. Youku's mobile traffic rose 800% in 2012, with daily video views topping 100M by year's end.