The Big Three (GM, F, FIATY.PK) automakers will increasingly woo women buyers this year in the...

|By:, SA News Editor

The Big Three (GM, F, FIATY.PK) automakers will increasingly woo women buyers this year in the U.S. after last year set a record for the percentage of cars registered to the gender. The trio will be fighting a tough current with recent surveys indicating women prefer foreign models to domestic. Look for marketing campaigns to subtly highlight a wider variety of colors and promote both dependability and fuel efficiency.