Disney (DIS +1.3%) works out a deal with Nielsen to adapt some of the ratings firm's online...
Disney (DIS +1.3%) works out a deal with Nielsen to adapt some of the ratings firm's online measures for advertisers looking to market across different mediums. The bigger issue: With the network industry getting set to pitch shows for advertisers and set upfront fees - look for more deals as CBS (CBS), NBC (CMCSA), A&E (AMCX), Fox (NWS) and TBS (TWX) scrap to have every eyeball counted while big spenders like Anheuser-Busch Inbev, Procter & Gamble, and Coca-Cola argue against it by contending the two mediums don't translate.
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