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Disney (DIS +1.3%) works out a deal with Nielsen to adapt some of the ratings firm's online...

Disney (DIS +1.3%) works out a deal with Nielsen to adapt some of the ratings firm's online measures for advertisers looking to market across different mediums. The bigger issue: With the network industry getting set to pitch shows for advertisers and set upfront fees - look for more deals as CBS (CBS), NBC (CMCSA), A&E (AMCX), Fox (NWS) and TBS (TWX) scrap to have every eyeball counted while big spenders like Anheuser-Busch Inbev, Procter & Gamble, and Coca-Cola argue against it by contending the two mediums don't translate.
Comments (1)
  • RoyalPhanta
    , contributor
    Comments (15) | Send Message
     
    AMCX is listed as being A&E, A&E is owned by Disney and Hearst.
    AMCX should be listen as AMC
    5 Mar 2013, 12:26 PM Reply Like
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